IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Highvalue Goods Selecting Optimal International Shipping

Highvalue Goods Selecting Optimal International Shipping

This article provides an in-depth analysis of the advantages and disadvantages of three international transportation methods for high-value goods: international air freight, international express delivery, and international special lines. From the perspectives of cargo weight, timeliness, destination, budget, and operational convenience, it offers practical advice on selecting the optimal international logistics solution. The aim is to help readers identify the most economical and efficient transportation method for their specific needs and circumstances.

11/03/2025 Logistics Encyclopedia
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Air Bcs Evolution From Regional Carrier to Air Canada Jazz

Air Bcs Evolution From Regional Carrier to Air Canada Jazz

Air BC was a subsidiary of Air Canada before being fully acquired and rebranded as Air Canada Jazz in 2002. This article chronicles the history of Air BC, from its inception to its eventual integration into the Air Canada system. It provides a microcosm of the consolidation and brand restructuring within the Canadian aviation industry. The narrative highlights the strategic decisions and operational changes that led to Air BC's transformation and its contribution to Air Canada's overall growth and market position.

09/26/2025 Airlines
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Outpost Adds Four Freight Terminals in National Expansion

Outpost Adds Four Freight Terminals in National Expansion

Outpost has added four new freight terminals, transitioning from a single fleet service to a comprehensive shared terminal model. This initiative aims to provide a full range of logistics solutions, including cross-docking, maintenance facilities, and warehousing space, enhancing service efficiency and market competitiveness.

08/06/2025 Logistics
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Ocean Freight Costs Driven by Supply Demand and Seasonality

Ocean Freight Costs Driven by Supply Demand and Seasonality

Trade lane cost variations are influenced by supply and demand, General Rate Increases (GRIs), and seasonality. High-demand lanes tend to have lower freight rates, while GRI implementation increases them. Peak Season Surcharges (PSS), Chinese New Year, and port congestion also contribute to freight rate fluctuations. Businesses should leverage data analytics to optimize transportation strategies and reduce logistics costs. Understanding these factors allows for better cost management and improved supply chain efficiency. Proactive planning and data-driven decisions are crucial for navigating the complexities of international trade.

11/03/2025 Logistics Encyclopedia
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Hong Kong Trade Faces Falling Freight Rates Tariff Threats

Hong Kong Trade Faces Falling Freight Rates Tariff Threats

Global container freight rates continue to decline, compounded by the risks of US tariff policies, posing significant challenges to Hong Kong's trade. This paper analyzes the impact of falling freight rates and tariff policies on Hong Kong's trade and proposes response strategies at the government, enterprise, and financial levels. These include strengthening international cooperation, diversifying market layout, optimizing supply chain management, maintaining financial stability, embracing technological innovation, and strengthening talent development. The aim is to help Hong Kong find new development opportunities amidst the challenges.

11/03/2025 Logistics Industry Insights
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China Cuba Launch First Direct Freight Route to Expand Trade

China Cuba Launch First Direct Freight Route to Expand Trade

On June 25, 2025, China and Cuba launched their first regular international freight route, operating twice a week with a cargo capacity of 20 tons per trip. This new service significantly shortens the transportation time to within 24 hours, greatly facilitating trade development between the two countries.

07/02/2025 Logistics
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Global Trade Guide Freight Forwarding and Customs Essentials

Global Trade Guide Freight Forwarding and Customs Essentials

This article analyzes common issues in freight forwarding and consolidation, including import customs clearance, Incoterms, cargo replacement, and dangerous goods export. It provides practical guidance to help foreign trade enterprises efficiently and compliantly complete import and export operations. The analysis covers key aspects of each issue, offering actionable insights for navigating the complexities of international trade and ensuring smooth customs procedures. The aim is to empower businesses to optimize their supply chains and minimize potential risks associated with cross-border transactions.

08/21/2025 Customs Knowledge
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